Portfolio
Selected projects
2018-25
Web Design
Redesign to improve product discovery 🍐
By Design Fruit Vinegars
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2024
By Design Fruit Vinegars
Redesigning By Design Fruit Vinegars’ website to enhance both e-commerce and customer education, making their niche product more approachable. The new design improved product discovery, increased user confidence, and led to better conversions through strategic content integration.
Web, UI, Content Design, Visual Identity — Freelance
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2024
BT Outdoors
Redesigning BT Outdoors’ outdated multi-page website into a high-converting, single-page landing experience that clearly communicated its bowfishing experience. The new design significantly increased session time, improving engagement and making it easier for users to take action.
Web, UI, Content Design, Visual Identity — Freelance
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2023
Blue Iron Technologies
Redesigning BT Outdoors’ outdated multi-page website into a high-converting, single-page landing experience that clearly communicated its bowfishing experience. The new design significantly increased session time, improving engagement and making it easier for users to take action.
Web, UI, Content Design, Visual Identity — Freelance